Creating a cohesive brand image for a Ohio-based real estate investment boutique
Greenwood-Forty & 10th (GF10) is an exquisite real estate investment boutique nestled in the heart of Cleveland, Ohio. They provide exceptional fully furnished accommodations for short-term stays, ranging from modern lofts in downtown to charming homes in thriving neighborhoods. With a keen eye for value, GF10 seeks to transform undervalued assets into high-performing properties that generate exceptional returns for their investors.
A startup was in need of a strong visual identity to establish their brand in the highly competitive real estate industry. They approached our agency seeking logo, print collateral, and website design services that would help them stand out in the marketplace and appeal to their target audience.
Logo Design
The first step of the project was to create an original, chic minimalist logo that incorporated the GF10 business name and was simple yet bold and absorbing. Our team stylized the prominent characters of GF10 to create an abstract icon that would serve as a monogram brand mark for the company. We also designed a variety of layouts for the logo to ensure maximum versatility for its application across different marketing channels.
Colour Palette
The color palette for the logo and brand identity was carefully crafted to reflect the company's values and appeal to its target audience. We selected a unique combination of two contrasting colors: a very saturated dark cold bluish cyan and an unsaturated light warm orange, which gave the logotype an upscale feel and ensured that the design would stand out among the competition.
Business Cards & Letterhead
Once the logo design was complete, our team developed a range of print collateral, including business cards, brochures, and stationery, all of which incorporated the new brand identity.
Website Design
For GF10 to continue to grow company needed to increase its online presence and become an authoritative resource. Tasteful and classy, which speaks to the caliber of consumers they are targeting, and clean website design and quality content will help to achieve those goals. We have built an easy-to-use, clean and professional website on WordPress CMS. It was rounded out with branded colour palette, consisting of soft and classy colours, minimalist typefaces and shapes that all combine to create a contemporary aesthetic.
Website Features
The website incorporates all necessary elements – photo galleries, slides and carousels, contact forms. Custom banners and photo retouch was also delivered. The site includes booking features which will be needed in the future. This covers a filter system for properties based on services/room features, property locator on the map, a reservation module etc.
