Creating a full brand communication fleet for leadership, culture development, and D&I consultant and coach in BeNeLux
Against a backdrop of increasing customer demands, Liesbeth Dillen, an inspirational speaker, coach, and business activator, leads the teams to success by utilizing strategies and plans that prioritize people. She encourages leadership and business practices that are future-proof, and brings about positive change through keynotes that shift perspectives.
We had a significant responsibility of redesigning the visual persona of Liesbeth's brand. The main challenge was to present the new business propositions online in a way that would differentiate her from others in the industry. The solution involved creating the cohesive branding across all materials, including the website, business cards, and videos, to convey her exclusive, charismatic, and personal approach to her work.
Concept & Branding
We created a full set of tools that included a logo, brand book, business cards, photography, video, website, and other relevant content. Our team aimed to transmit Liesbeth's infectious optimism, unwavering enthusiasm, and commitment to making a difference in the lives of those she works with.
Website
Our main challenge was to present the new business propositions online in a way that would communicate the specific values and techniques of this client – features that strongly differentiate her from the competition. We invested a great deal of effort and creativity into designing a digital presence that was both professional and engaging. The website conveyed the unique, inspiring, uplifting and warm ambiance that Liesbeth inspires at her coaching sessions, workshops, and keynotes.
Business Cards
To fully communicate the exclusive, charismatic, and personal approach of the client, we proposed a new style of business cards with portraits and key business statements. The design mirrored the look of the client's website and created cohesion in the overall brand management.
Branding Video
Videos are great brand visual assets that beautifully reveal the characteristics of a personal brand. To capture and transmit the warmth, smiles, and inspiration that fills the air when Liesbeth enters the stage, we created videos of the client in action, giving keynotes and workshops.
Photography
Our mission was to capture the uplifting, inspiring, warm, and charismatic characteristics of Liesbeth Dillen and convey it through her website.
