Memorializing pets and protecting the planet: the journey of Memory Tree's eco-friendly pet urn project
Memory Tree creates eco-friendly pet urns that decompose naturally in soil, turning the remains into a tree. The urns are made of biodegradable materials and feature a decorative concrete ring around the tree's trunk. The urns offer a sustainable solution to traditional pet burials, while also promoting the remembrance of pets and improving the environment by increasing oxygen and reducing carbon dioxide.
As a start-up, Memory Tree needed a warm, friendly, minimalist, and trustworthy logo design, as well as a harmonious visual identity that would be explicit among its target audience. They required a brand book with a set of rules to ensure brand consistency and recognition as they grow. Additionally, they needed a customized online store that was minimalist, elegant, uncluttered, clear, and multilingual.
Logo Design
We created a minimalist combination mark logo consisting of a symbol and a verbal part, with a decorative Old Style font that conveyed a sense of warm memories, friendliness, and aesthetics. The logo symbol, a silhouette of a heart and a tree growing from it surrounded by a circle, symbolized the cycle, eternal life, love, and harmony.
Brand Book & Visual Identity
We developed brand guidelines to explain Memory Tree's visual identity and demonstrate brand standards, and a customized online store using the WordPress content management system. We also designed a minimalist product box with the brand vision and product features presented on the back and side walls, respectively.
Website Design
Crafting an online store that represents Memory Tree's values and expertise was a thrilling challenge. We chose to utilize the power of WordPress content management system and our brand guidelines to create a sleek, straightforward and uncluttered website that embodies the brand's vision.
The website was designed with minimalist elegance and a clear layout, allowing users to easily navigate through the various features. It enables online purchases, pick-up options, and direct communication with the company through the contact form. Moreover, it boasts customized checkout and product pages, multilingual support, and SEO optimization to ensure the website is accessible and appealing to all users.
Packaging Design
In addition, we have designed a on-brand, clean and minimalist product box for Memory Tree. We presented the brand vision on the back wall and the advantages and features of the products on the side walls. The front of the box (where it opens) is prompted by a main logo with a slogan. The top of the box was distinguished from all the others by full-bleed colour.
