Reinventing Recohub's branding to promote sustainable metal trading and recycling in Dubai
Recohub is a Dubai-based company that specializes in sourcing, processing and trading of precious and non-ferrous metals. Their convert scrap metals into valuable resources by optimizing their transformation, aiming to provide a more sustainable approach to raw material mining, as this process conserves energy and water, reduces pollution and greenhouse gas emissions.
As a company committed to responsible sourcing, transparency, and sustainability, Recohub wanted to showcase their trustworthiness, agility, and competitiveness through a new logo, visual identity, and website. Company needed a modern and professional brand identity and website that would differentiate them from their competitors and convey their values.
Visual Concept and Logo Design
Our design agency worked closely with Recohub to develop a refreshed brand identity that better reflected their values and services. We began by creating a color palette consisting of rich, dark bluish greens and touches of grey, which emphasized their commitment to sustainability and expertise.
As Recohub team wanted to avoid using recycling loops and arrows commonly used in the industry to represent recycling, we had a challenge to come up with a unique visual concept that would still effectively showcase their business. So we designed a contemporary combination mark that included an icon/monogram initial letter R to set them apart from the competition.
Communication materials
To complete the rebranding, we provided business card, invoice, and letterhead design and an HTML email signature that matched the new visual identity. Clean, refined and aesthetically pleasing.
Website design
For the website design, we developed a clean and easy-to-navigate layout with WordPress. The website was carefully constructed with a single-page long-scroll format, seamlessly guiding users through the brand's messaging and offerings. Additionally, a supplementary page was designed to present in-depth information about the various materials that the company ethically and sustainably collects.
Custom features
To infuse some liveliness and visual interest, we went the extra mile by designing and integrating a bespoke Periodic table feature. This captivating addition showcases an extensive array of metal-containing products that the company expertly sources and processes.
