Achieving greater client engagement for a Scandinavian consultancy firm via effective multimedia assets
The Sephia Group is a team of experienced specialists, managers, coaches, and teachers who have trained executives from numerous multinational corporations and small family businesses for over 25 years. They are interested in working on projects related to the United Nations' sustainable development goals, with a focus on Quality Education, Gender Equality, and Climate Action.
The client requested a visual brand identity that would represent the sustainable-business-growth expertise they always bring to the table when working with their clients. The challenge for us was to improve their brand identity and online presence to attract more clients and improve communication with their target audience. We offered a brand book, logo, video and photography style to meet those needs.
Business Cards
To make the business cards stand out, give them a personal touch and help the recognition of The Sephia Group partners – we suggested a business card design that includes partner business portraits paired with a fresh and uncluttered design. We had business cards printed with raised gloss effect on the logo to bring exclusivity to the card design.
Website
The website is created to clearly present the services offered by The Sephia Group, combined with the business-planning educational perks offered to the audience. E.g. business “tips and tricks” videos, the newest publication blog option, the “recommended read” section, newsletter email subscription and contact forms. All integrated into an easy to manage, SEO, tablet/ mobile friendly, custom designed website on the squarespace.com platform.
Video
For The Sephia Group, we created short, interview-style videos to explain how The Sephia Group help their clients. We also shot a series of videos in the same style with tips and tricks for better business practice for their followers.
The videos are used as visual brand assets to enrich content of the website, build a rapport with visitors and add credibility to the online persona. At the same time, this improves on SEO and serves as original social media content.
Presentation Design & Infographics
We also developed infographics to visually communicate key information and statistics related to the services offered by The Sephia Group. Furthermore, the infographics helped to simplify complex information, making it more accessible and visually appealing to potential clients. The presentation design solutions helped to bring their pitch decks to life and allowed them to convey their ideas in a more engaging and memorable way.
Photography
Business portrait photography gives the business individuality and character. We produced a beautiful series of photographs of every member of The Sephia Group. We have also developed a set of GIFs – moving images to add to the brand’s communication assets.
