Curating a seamless fusion of digital and print collateral for a business center in Brussels
This time, our beloved client, The Library Group, was launching a full scale campaign to honor existing, and welcome new members. As well as, to make sure that every communication item they put-out online, or in personal interaction, conveys what a day at the office feels like when you are a member at The Library business center. “I Am A Member” campaign was born.
We made every detail of the campaign come to life – from visual concept, to business cards and illustrations, branded business gifts, presentational and sales materials, to digital marketing assets, and even a video to present the brand.
Custom Illustrations
We needed to find a way for everyone, who has not visited one of The Library buildings yet, to know how beautiful, Brussels-specific and unique they are. So we have created illustration of The Library houses with a very specific character to each of them. They were further used in newsletter design and communication materials.
Presentation Design
The challenge here was to create a presentation that would reflect the style and aesthetic of the business center itself - clean, sleek, Scandinavian. To achieve this, we utilized modern typography, large images and image collages, carefully selected for their airy and minimalist qualities. The overall effect was stunning, with each slide showcasing beautiful compositions of interior and exterior spaces that captured the essence of the business center.
The design was carefully balanced and structured, with a focus on creating a harmonious flow throughout the presentation. The final result was a presentation that exuded a sense of understated elegance and sophistication - just like the business center itself.
Newsletter Design
Another task was to create a monthly newsletter design for The Library. Drawing inspiration from the Scandinavian-style aesthetic that the brand is known for, we created a newsletter that captures the essence of the brand and resonates with its target audience. The layout was carefully crafted to allow for easy navigation and readability, with well-structured sections and a logical flow of information. We also incorporated high-quality imagery and tasteful typography.
Booklet Design & Business Cards
The Library needed an informational booklet that people would love to pick-up and share with others. So we came up with small, cute, pocket-sized booklet centered around the business mood images. The client is using it as a welcome souvenir for everyone they meet, and has placed it around all three business centers as a little branded interior accessory.
We have custom designed and custom printed beautiful, textile & screen-print cover notebooks with The Library interior photograph on the inner spreads – hereby creating a perfect backdrop for a personal dedication to new members. Notebooks were paired with elegant, letterpress, hand printed business cards in the same hues of The Library brand blue. This perfect set welcomes every new business center member.
