Rebranding of Public Investment Development Agency of Lithuania
The Public Investment Development Agency of Lithuania (VIPA) came to us with a challenge: to modernize their visual identity while maintaining their established brand recognition in the public development market.
Our design team dove into the project with a passion for creating a new visual identity that would be both modern and dynamic. We started by taking the time to understand VIPA's needs and goals, ensuring that our designs would accurately reflect the agency's practical, straightforward character. Worked hand-in-hand with the VIPA team to create a new logo, stationary, and presentation materials that would reflect the agency's expertise and credibility.
Visual Concept and Logo
We worked closely with the VIPA team to create a new visual identity for the agency that was modern and dynamic. The logo was designed to preserve the traits of the current identity while also communicating the agency's expertise and credibility.
Business Cards
In order to transmit the practical, straightforward character of the public investment agency, we chose a minimalist, uncluttered style with a “full-bleed” color background.
Brand Identity
The minimalist design, dynamic lines, and full-bleed color backgrounds were carried throughout the branded identity items such as flyers, gift bags, pencils, company envelopes, and notepads to maintain consistency and coherence.
Infographics
In addition, we designed scheme flow infographics to show the entire financing process. These infographics were used in printed brochures and PowerPoint presentations in an animated form. This helped to make the information even more engaging and easy to understand.
Brochure Design
One of the most exciting parts of the project was designing the brochure. We wanted to make sure that the financial instruments and offerings of VIPA were presented in an easy-to-understand and visually appealing way. To achieve this, we created infographics and print layouts that highlighted key information about the agency's services and financing schemes. The result was a sleek, modern brochure that communicated VIPA's message effectively.
Presentation Design
We also created a PowerPoint presentation template for VIPA employees. We knew that written information alone was not enough to capture the attention of VIPA's audience. Therefore, we designed, optimized, and visualized the written information using graphs and infographics to make the key messages stand out. This ensured that employees could deliver engaging presentations that conveyed the agency's expertise and credibility.
